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Brand Opportunity Data Driven Marketing


Brand Opportunity Data Driven Marketing

DO YOU WANT TO OBTAIN VALUABLE DATA AND MAKE IT USABLE?

Data Driven Marketing helps you make important decisions about your marketing measures. With digitalization you can make big data usable for you. Data-driven marketing is a process that allows you to gain insights and identify trends in your prospects and their behavior. Data driven marketing helps you respond to user needs.

Chance 1: Collect data and information that can then be used!

Through social media channels, but also through your website and other applications, you now have more data available to you than ever before. In the age of big data, it is important to collect this information from your users and, above all, to use it specifically in your communication. This way you can make your measures more efficient. Using a marketing platform is probably the most efficient way to collect and use the data.

Examples of usage:

  1. Strategic segmentation of your target groups.
  2. Measuring the effectiveness of different measures and variants at the different touchpoints.
  3. The optimal distribution of the marketing budget to maximize the return on investment (ROI).
  4. The data-based assessment of which marketing channels and content are worth investing in.

Chance 2: Optimize your measures for your customers and potential prospects!

With the insights from the data, you can better adapt your marketing campaigns to the needs and wishes of customers. The information you gain will help you better understand customer behavior and build your strategy based on it. Look at the data from all touchpoints of the customer journey (e.g. social media, web shop, website), derive appropriate measures from them and optimize them for effectiveness using the data.

Chance 3: Give your sales department the right information at the right time!

With the help of a marketing platform like HubSpot, you can not only attract new leads, but you can also nurture and further qualify these contacts. Through so-called lead nurturing in the lead management process, you can process the contacts and enrich the leads with further information and develop them into marketing qualified leads (MQL). This way you can add and select specific interests and needs, but you can also assess their value using lead scoring. And ultimately you can see when which contact is ready to be processed by sales – Sales Qualified Lead (SQL).

Chance 4: Give your sales team a tool that helps those involved meet their goals!

You can of course also use the insights gained from your data driven marketing to develop tools for your sales that help those involved win customers. Thanks to the insights gained, you can also specifically process certain key accounts, i.e. selected customers, through account-based marketing. Sales and marketing then work hand in hand to convince this key account with individualized content. Many steps can be easily automated with the marketing platform HubSpot, for example using marketing automation.


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Location: Mumbai, Maharashtra, India

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