Why online marketing is important?
Investing a lot of time and resources in your website or online shop is not enough to get your digital business off to a good start. Businesses should also consider online marketing.
Online marketing – what is it?
Basically it's very simple. Online marketing is just marketing. Nothing has changed in terms of the core essence. It's about building a relationship with potential prospects and customers and making the brand, product or service known. Ideally, this relationship develops and leads to a purchase.
Benefits of online marketing
Without an audience, no customers and without them, no sales. In other words: The company needs the attention of its potential customers. This is achieved through online marketing. Here are some advantages at a glance:
Customer acquisition and customer retention
The Internet is an important medium for users. Many consumers obtain information about products and services on the Internet. The company should use these facts to its advantage.
The aim is to convince new customer groups online of the company's products and services. Regular customers can be specifically addressed with personalized marketing measures.
Understanding target groups
Online marketing is data-driven. This means that the company should always and consistently monitor and analyze all data. This helps to understand the target group better. Promotional activities should be measured, evaluated and optimized. There are separate analysis tools to make work easier for companies.
With the help of customer journeys, the company can develop a holistic, user-centered online marketing strategy. In this way, all user contact points (= touchpoints) can be analyzed in order to better understand the journey (= journey), for example from the first click on a banner to visiting the website or online shop to conversion.
Estimation of accomplishment
Web based showcasing exercises are reliably quantifiable. This is a major benefit over customary showcasing. The organization can mirror its objectives straightforwardly in the missions and control its promoting spending plan in a designated way. You can evaluate different web based advertising measures. The best thing to do is to begin little and investigate which measures are successful and which are not. The organization ought to then focus on the fruitful measures and grow them.
Targeting
It is important to address the target group you want to reach. Advertisements and offers should therefore only be placed where the target group is. In this way, wastage can be avoided and the marketing budget can be used in a targeted manner. The rule is: less is more!
personalization
“One size fits all” was yesterday. Today, consumers expect personalized offers. You can address customers personally with email marketing. Local retailers can use geo-marketing for themselves. Promotions are simply sent directly to potential customers’ smartphones. The better the company meets the needs of its customers, the more successful it is
Start independently of agencies
Do online marketing yourself or have it done? Depending on which channels you choose, you can also start online marketing yourself. One possibility, for example, would be to start with social media appearances. We recommend continuing to build up online marketing skills in the company and continuing your education. Companies receive professional support from agencies that specialize in online marketing.
Online marketing tools
Search Engine Optimization
Use SEO to bring more visitors to the website and increase sales.
Search engine advertising
Place advertisements on search engine results pages.
Banner advertising
Place advertisements on websites, apps and social media.
Affiliate marketing
Use partner networks to reach new customers.
Social media marketing
Get in direct contact with the target group.
Content marketing
Demonstrate expertise and provide high-quality content.
Email marketing
Inform interested parties and customers about news and offers.
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