Blog analysis: The most important key figures for your blog If a blog is not just a hobby project, but is used by a large company as a marketing tool, for example, the key figures play a central role in addition to high-quality content. They are also interesting for private bloggers if they want to earn money with their blog through collaborations or advertising banners after they have created their blog. Thanks to various analysis tools, you can track exactly how effective the entire blog or an individual post is. This way you can check the effectiveness of your blog and then optimize it - for readers and search engines. Analysis tools for bloggers In order to get the relevant key figures, you first need the right analysis tool. Google Analytics is probably the most used solution for website analysis. It is suitable for both smaller blogs and larger company sites. There are numerous functions in favor of the tool, such as recording the number of visitors and average length of stay as ...