Digital Hurrem

                     Why do companies blog No matter what you want to call it: whether it's a corporate blog or other news sites with titles like "Press Releases", "Current News" or "News" - post sites like these are among the most important tools for digital corporate communication. What they all have in common is that a company regularly creates and publishes digital content to inform readers about updates or other important things. However, business blogging is anything but new. More and more companies are writing company blogs – even in B2B marketing! But why blog? There are only a few reasons not to blog as a company, but there are many advantages in favor of a corporate blog. We have summarized them here for you. What is a corporate blog? Why blog? – 10 reasons for the company blog 1. What is a corporate blog? The first private contribution pages, previously also called “weblogs”, emerged as public diaries around the year 200...

Influencer marketing Influencer marketing (from English to influence: to influence), also known as multiplier marketing, is a discipline of online marketing in which companies specifically integrate opinion makers (influencers) and thus people with reputation, influence and reach into their brand communication. So-called influencers are actors in the social web who have built up a relevant number of social relationships and influence on their followers through content production, content distribution and interaction with their followers.[1] Organizations try to use influencers as part of their own communication activities based on their skills and characteristics. Successful influencers have social authority and trustworthiness. They show dedication, behave consistently, are committed and appear professionally competent. They are viewed by their followers as experts and are seen as trustworthy role models whose opinions and recommendations are taken into account. This allows them to in...

Cross Device Tracking – solution approaches and metrics for tracking At a time when many users no longer have just one device with which to explore the Internet, marketers have to learn to work across platforms. An overview. Multiscreen, second screen effect, pixels, personas, matches – the list of terms that revolve around so-called cross-device marketing is getting longer every week. Ultimately it's just about solving one problem: When users are on different devices and some purchasing processes take place across multiple platforms – how can marketers keep track of things and publishers be compensated “fairly” according to their contribution? Without wanting to go into details, it quickly becomes clear: a cross-device tracking solution is needed that is able to track users across multiple stations and devices and thus assign any sales and leads to the appropriate affiliates. Approaches for cross-device tracking First of all, there are two general concepts when it comes to cross-d...

 What is Social Media Advertising? Social media advertising (aka social media advertising or paid social) refers to all paid advertising measures on social networks. The different forms of advertising are very diverse and are constantly being updated and expanded. The forms of billing are also very different. Social media advertising is part of social media marketing and is often combined with conventional posts, tweets, reels, etc. To measure success, the platform operators provide detailed reports and analyzes. Platforms for social media advertising at a glance Facebook Facebook is still one of the platforms with the highest reach. In Germany alone, the social network has around 24 million active users who can be reached with advertising. The majority of them come from the 25 – 34 age group. There are many ad formats: Image Ads (including carousel ad, slideshow ad or collection) Photo Ads Video Ads Instant Experience (mobile only) Lead Ad (mobile only) Product Ads Messenger Ads Y...

 What is Mobile Marketing? The definition In the broadest sense, all marketing measures that run on tablets or smartphones are considered mobile marketing. Tablets and smartphones are to be understood as mobile marketing devices. Mobile marketing is used to provide consumers with information about products, services and media content such as music, films and games. The sale of physical products via tablets and smartphones also falls under the term mobile marketing. Depending on the field of application, which can range from the transmission of information to the mobile sale of products, mobile marketing attempts to influence the behavior of users on mobile marketing devices. For this purpose, online shops, promotions and services are tailored so that they can be ideally displayed on mobile devices. There are also other tools available in mobile marketing. Basics of mobile marketing measures The use of mobile devices creates new requirements for mobile marketing that must be taken i...

Voice Search Optimization What is Voice Search Optimization? Voice Search Optimization is a crucial part of modern search engine optimization (Search Engine Optimization – SEO). With the growing popularity of voice assistants such as Siri, Google Assistant and Amazon Alexa, voice search optimization has become increasingly important. Voice search optimization refers to adapting your website and content to better respond to voice-based search queries. When users use their voice to search for information, they often use natural, spoken sentences and questions, as opposed to the shorter, succinct search terms used in text searches. Voice Search Optimization aims to design your website to respond to these long, natural search queries. How does voice search optimization work? Voice Search Optimization requires a combination of measures to ensure your website ranks well for voice-based searches and appears prominently in search results. Keyword research: Questions are often asked during voi...

 A Step-by-Step Guide to Affiliate Marketing. Partner showcasing is a presentation based showcasing procedure where you procure a commission for advancing another person's items or administrations. It's a phenomenal method for creating automated revenue and can be a rewarding business whenever done well. In this aide, we'll separate the moves toward begin with member showcasing. Stage 1: Pick Your Specialty The most vital phase in subsidiary showcasing is choosing a specialty. A specialty is a particular area of premium or market fragment. Pick a specialty that you are energetic about and that has an interest on the lookout. A few famous specialties include: Wellbeing and health Money and speculation Innovation and contraptions Excellence and style Travel Research your specialty to grasp the interest group and their requirements. Stage 2: Exploration Subsidiary Projects When you have your specialty, the subsequent stage is to find associate projects to join. Many organizati...

Amazon Marketing . Increasing the character limit for backend keywords from 249 bytes to 500 characters has caused a wave of enthusiasm among Amazon retailers and their advisor community. The innovation is celebrated everywhere, as if one had found the golden ticket to endless traffic and sales. This euphoria is driven by the idea that more keywords automatically lead to better visibility. Dealers and consultants exchange ideas extensively about how to take advantage of this new freedom to reach the top of the search results. The impression is that you can now manipulate Amazon's ranking system in your favor with an expanded range of keywords. The strategy seems clear: the more keywords, the greater the chance of being discovered by potential buyers. The temptation to fill every available space can be counterproductive and cause more harm than good. Andreas Frank, SELR But while retailers and their consultants bathe in keyword confetti, the dark side of this innovation becomes app...

 Why online marketing is important? Investing a lot of time and resources in your website or online shop is not enough to get your digital business off to a good start. Businesses should also consider online marketing. Online marketing – what is it? Basically it's very simple. Online marketing is just marketing. Nothing has changed in terms of the core essence. It's about building a relationship with potential prospects and customers and making the brand, product or service known. Ideally, this relationship develops and leads to a purchase. Benefits of online marketing Without an audience, no customers and without them, no sales. In other words: The company needs the attention of its potential customers. This is achieved through online marketing. Here are some advantages at a glance: Customer acquisition and customer retention The Internet is an important medium for users. Many consumers obtain information about products and services on the Internet. The company should use thes...