A Guide to Website Navigation and Architecture: Best Practices for Improving User Experience. . Ease of use is a broad term. Every pixel of a website impacts the user experience: colors, sizes, fonts, loading speed, animations and navigation. While creating a great user experience isn't easy or quick, it's worth it—it's a win for you and your users. In this article, we’ll focus on the latter factor – navigation – and how an intuitive website structure can improve it. Why usability is important The purpose of Google's search engine is to provide users with good, relevant content that matches their search intent. To do this, Google measures what users like and don't like in order to improve search results. If a user visits your site and returns to the search results to select another page, they didn't find the answer on your site - a clear sign that your site lacks quality. Accordingly, it will not rank high. The most obvious and common reason for this problem is...